16 Expert Tips on Salary Negotiation: Here’s How To Gain Ground

salary negotiation

Wondering how to negotiate salary after a job offer? You’ve come to the right place.

Surprisingly, 58% of Americans accept an initial job offer without attempting to negotiate. Yet, 85% of Americans who countered on salary, total comp, or other benefits got “at least some of what they asked for.” 

That’s to say that you’re right to negotiate, and there’s a good chance you’ll gain some ground.

Here are 16 tips for your upcoming salary negotiation to increase your odds of getting what you want.

First: Prepare

First, let’s start with preparation.

Tip 1: Know Your Value-Add

Before beginning the salary negotiation process, get closely in touch with what you bring to the table. Consider the following factors:

  1. Years of experience
  2. Career level
  3. Education level
  4. Location (if you work remotely, your location, not the company’s, influences salary)
  5. Hard or soft skills (make a list and provide examples of when you demonstrated these)
  6. Licenses or certifications 

From here, conduct research on how those factors influence your salary worth.

Tip 2: Conduct Market Research

To properly negotiate your salary, conduct market research. Consult Glassdoor, Payscale, Indeed Salaries, and anyone in your network in a similar role who’d be open to sharing their earnings.

Answer the following questions in your research:

  • What’s the average salary for this position?
  • What’s the average salary in my location for this position?
  • How do education level, years of experience, skills, and career level influence salary?
  • What do similar companies pay for this position?

Tip 3: Talk With Your Recruiter

If you have a recruiter helping you with this process, chat with them about salary negotiation. Their job is to help people like you find jobs, so they’re in touch with what experience translates to what salary.

Tip 4: Know Your Range and Exact Number

Based on your research, come up with a range you’ll use to negotiate your salary. Ensure this range is at least a few tens of thousands in bounds, such as $120k – $160k. 

From here, decide the lowest number you’d be okay with.

Tip 5: Be Comfortable Walking Away

Since you know your range and lowest figure, high on our list of salary negotiation tips is to be okay walking away. 

Being comfortable walking puts you at an advantage during the negotiation because you’re more likely to drive a harder bargain, not fearing rejection. You’d be surprised what you can accomplish from this confident position.

If the company can’t pay you what you deserve, there are always other opportunities, so don’t settle.

Related: All About Accepting a Job Offer, Plus 3 Steps to Take After

Second: Set Up The Conversation

Now that you’ve prepared, it’s time to set up the negotiation.

Tip 6: Schedule For Thursday or Friday

Research suggests that people are more open to giving raises on Thursdays or Fridays. By the end of the week, professionals want to finish their work before the week ends, so they’re more likely to compromise. 

So, cool trick: schedule that salary negotiation for the end of the week.

Tip 7: Be Confident and Likeable

Use whatever you need to boost your confidence, whether that’s pump-up music, a workout, or an inspirational TV show. Get in the mindset and remember your worth.

Remember also to be likable. Show gratitude, smile, and listen to the other party.

Tip 8: Make Clear You’re Really Considering

For a salary negotiation to be productive, the company has to know you’re seriously considering them. Yes, make clear that you’re considering other offers, but explain that there are conditions where this company is your first choice. 

If the company feels you’re fielding too many offers or aren’t serious, there’s no need for them to compromise on salary.

Tip 9: Ask Questions, Demonstrate Worth

Ask thoughtful negotiation questions, including probing questions. Doing so will demonstrate your interest and help you prepare for the upcoming negotiation.

Questions can include:

  • What is your biggest priority right now?
  • Can you be more specific about X?
  • Clarifying questions (it sounds like you need Y, is that right?)

Third: Ask and Negotiate

Now, the salary negotiation really begins!

Tip 10: Say Your Number

Start negotiating your salary by stating your number. The number you give should be on the high end of your range so there’s room to, well, negotiate.

Tip 11: Giving a Range? Or Not?

Mike Hoffman, previously editor at Inc.com, suggests in his article on negotiation that you should avoid giving ranges. By offering a range (“I’m seeking a salary between $150k-$160k), you show the other side what degree of compromise you’re open to.

On the other hand, ranges can make you appear more flexible. Ultimately, use your best judgment based on the questions you’ve asked. Is firmness or flexibility more critical to the other party? 

Tip 12: Be Kind But Confident

Lead with kindness, but be secure in your position. Remember your worth, and use it to flank the ask. 

State your gratitude and that you’re excited about the opportunity, but based on your experience/education/etc., you’re seeking a salary of X (or give a range). 

Glassdoor gives a good breakdown of how to phrase certain parts of the conversation.

Tip 13: Focus on Value, Avoid The Personal

Throughout the salary negotiation, focus on your value add and the research you conducted earlier.

While it can be tempting to bring up what the salary will do for you personally, the other party likely doesn’t care, and this can appear unprofessional.

Your best bet for a salary increase is to focus on what you offer the other party.

Tip 14: Listen Closely

While you negotiate your salary, listen closely to the other party. How they respond provides insight into their needs and degree of flexibility. You can use this knowledge to strengthen your argument.

If you gain information that changes your understanding of their needs, feel confident deviating from the plan you had going into the conversation, whether that be asking for more, being more or less firm, or anything else appropriate.

Tip 15: Don’t Fear Rejection

Although we’re wired to fear rejection, negotiating a salary begins when someone says no. You’ve already said no to the proposed salary, and it’s possible the other party will reject your newly proposed salary.

Accepting that rejection can (and will very likely) happen is critical. Embrace it, see what you can do with it, and be okay with saying no and walking away.

Tip 16: Be Flexible

Sometimes, a little flexibility is necessary. Depending on how much you want this job and what it can offer you besides salary, perhaps other forms of compensation can work.

In your salary negotiation, consider pivoting to ask for more equity, time off, a sign-on bonus, or work-from-home days.

Need Help? Ask Us

If you’re still looking for that perfect job offer or need insight on senior-level salaries, Jennings Executive is happy to speak with you. With over two decades of combined experience filling senior positions, our firm is the expert in salary negotiation. Learn more today!

We hope this article helped prepare you to negotiate your salary. Remember, focus on value-add, be confident but kind, and be willing to walk away. Best of luck!

Related: Adding Value as an Employee: 8 Actionable Tips to Increase Your Value Today

Kerry Ward

Director of Strategic Operations

Kerry is the Director of Strategic Operations at Jennings Executive Search. Starting her career with a boutique bank management consulting firm specializing in revenue enhancement and regulatory compliance, her engagements with financial institutions within all 12 Federal Reserve Districts propelled her interest for blending client interaction and strategic financial operations. She later transitioned to tax consulting and wealth management becoming registered with FINRA and the SEC and becoming licensed in insurance. Moving into a big four investment bank, and working in a boutique ultra high net worth investment advisory firm, her history spans various aspects of capital markets – both public and private.


Here at Jennings Executive Search, Kerry applies her two decades of experience along with her knack for interpersonal communications in aligning the interest of all stakeholders. Joining the team was a natural return to a highly specialized firm where she can work across all business functions using her energetic candor, enthusiasm for growth and improving processes while fostering relationships with our clients to reach their talent development and overall strategic growth goals.


Kerry graduated with a Bachelor of Business Administration degree from Georgia State University, and earned her MBA in Finance. Outside of the Jennings office, she enjoys traveling with her family for outdoor music festivals, golf and sports.

Daniel Wilkinson

Vice President of Strategic Initiatives & Client Success

DANIEL WILKINSON IS THE VICE PRESIDENT OF STRATEGIC INITIATIVES & CLIENT SUCCESS. HE BRINGS OVER TWO DECADES OF EXPERIENCE IN COMMERCIAL AND PRICING STRATEGY, HAVING HELD KEY LEADERSHIP ROLES AT DELTA AIR LINES AND DELTA VACATIONS. HIS CAREER IS MARKED BY A PROVEN TRACK RECORD IN DRIVING SIGNIFICANT BUSINESS TRANSFORMATION THROUGH INNOVATIVE DATA-DRIVEN STRATEGIES, CROSS-FUNCTIONAL TEAM LEADERSHIP, AND ENHANCED PROFITABILITY. DAN’S EXPERTISE IS IN HIS ABILITY TO INTEGRATE DATA ANALYTICS WITH STRATEGIC PLANNING, ENABLING ORGANIZATIONS TO OPTIMIZE THEIR REVENUE MANAGEMENT AND PRICING STRATEGIES IN DYNAMIC MARKET ENVIRONMENTS.

AT DELTA VACATIONS, DAN SERVED AS VICE PRESIDENT OF STRATEGIC BUSINESS/IT PLANNING & REVENUE MANAGEMENT, WHERE HE SUCCESSFULLY LED TEAMS IN DELIVERING SCALABLE TECHNOLOGY SOLUTIONS, DEFINING GO-TO-MARKET STRATEGIES AND DRIVING SIGNIFICANT INCREMENTAL REVENUE AND PROFIT.

DAN RECEIVED A BACHELOR OF SCIENCE FROM TAYLOR UNIVERSITY AND AN MBA WITH A FINANCE CONCENTRATION FROM EMORY UNIVERSITY’S GOIZUETA BUSINESS SCHOOL.

Brian Banister

EXECUTIVE RECRUITER

BRIAN BANISTER IS AN EXECUTIVE RECRUITER AT JENNINGS EXECUTIVE SEARCH. BRIAN HAS A BROAD RANGE OF EXPERIENCE, HAVING WORKED IN STRATEGY & CORPORATE DEVELOPMENT, FINANCIAL PLANNING & ANALYSIS, AND PUBLIC ACCOUNTING ROLES FOR LEADING COMPANIES AND CLIENTS IN THE HOSPITALITY, REAL ESTATE, MANAGEMENT CONSULTING, AND TECHNOLOGY, MEDIA, AND TELECOM (TMT) SECTORS. HE BEGAN HIS CAREER AT DELOITTE & TOUCHE, WORKING AS A LICENSED CPA. AFTER DELOITTE, BRIAN PIVOTED INTO CORPORATE FINANCE, WHERE HE HELD POSITIONS IN STRATEGY & CORPORATE DEVELOPMENT AT INTERCONTINENTAL HOTELS GROUP (IHG) AND COX COMMUNICATIONS, AS WELL AS AN FP&A ROLE AT BOSTON CONSULTING GROUP (BCG). THESE ROLES ALLOWED BRIAN TO GAIN VALUABLE EXPOSURE IN AREAS LIKE CLIENT SERVICES, STRATEGIC CONSULTING & PLANNING, FINANCIAL ANALYSIS, AND M&A AND INVESTMENT ACTIVITY.

BRIAN’S EDUCATION INCLUDES BOTH A MASTER OF ACCOUNTANCY DEGREE AND A BACHELOR OF BUSINESS ADMINISTRATION IN ACCOUNTING FROM THE UNIVERSITY OF GEORGIA.

Lori Shad

EXECUTIVE RECRUITER

DRIVING TRANSFORMATION THROUGH PEOPLE IS OUR MISSION AND LORI’S PASSION AS AN EXECUTIVE RECRUITER WITH JENNINGS EXECUTIVE SEARCH. SHE CONDUCTS THOROUGH RESEARCH ON EACH ROLE AND BUILDS STRONG RELATIONSHIPS WITH CANDIDATES TO HELP CONNECT PROFESSIONALS WITH THEIR NEXT GREAT OPPORTUNITY. LORI SPENT 22 YEARS AT A FORTUNE 500 INSURANCE COMPANY IN PRODUCT MANAGEMENT, SALES/BUSINESS CONSULTING, AND RECRUITING ROLES. SHE USES THIS EXPERIENCE AS SHE SEARCHES FOR THE BEST TALENT TO HELP DRIVE CLIENT SUCCESS FORWARD. SHE’S FOCUSED ON DELIVERING RESULTS AND GETS THERE THROUGH EFFICIENCY AND TENACITY WITH AN EMPATHETIC, COMPASSIONATE, FUN, GENUINE, AND POSITIVE APPROACH. SHE HAS BEEN INSTRUMENTAL IN HELPING CLIENTS ACHIEVE BUSINESS OBJECTIVES THROUGH UNDERSTANDING NEEDS, CREATING INDIVIDUAL, DATA-DRIVEN SOLUTIONS, AND SOLVING PROBLEMS, AS WELL AS POSITIVE RELATIONSHIP BUILDING AND TEAMWORK.

LORI GRADUATED WITH A BACHELOR OF SCIENCE DEGREE FROM THE UNIVERSITY OF GEORGIA.

Justin Graves

EXECUTIVE RECRUITER

JUSTIN GRAVES IS AN EXECUTIVE RECRUITER AT JENNINGS EXECUTIVE SEARCH.

JUSTIN HAS A VARIETY OF EXPERIENCES WORKING WITHIN PUBLIC AND INDUSTRY ACCOUNTING. HE BEGAN HIS CAREER WITH PATHSTONE FAMILY OFFICE PREPARING TAX RETURNS FOR HIGH NET WORTH INDIVIDUALS AND CORPORATIONS IN THE ATLANTA AREA. IN JANUARY 2015, HE JOINED COHNREZNICK, LLP, A TOP 10 PUBLIC ACCOUNTING FIRM, IN AUDIT & ASSURANCE WORKING PRIMARILY IN THE COMMERCIAL REAL ESTATE AND HOUSING MARKET. PRIOR TO JOINING JENNINGS EXECUTIVE SEARCH, JUSTIN WORKED AT A FAST GROWING TECHNOLOGY COMPANY, SS&C TECHNOLOGIES, WHERE HE WORKED IN THE REAL ASSETS DEPARTMENT DOING FUND ADMINISTRATION.

JUSTIN GRADUATED WITH A BACHELORS OF SCIENCE DEGREE IN ACCOUNTANCY FROM OGLETHORPE UNIVERSITY.

Justin Jennings

EXECUTIVE RECRUITER

JUSTIN JENNINGS IS AN EXECUTIVE RECRUITER AT JENNINGS EXECUTIVE SEARCH. HE COMES FROM THE HEALTHCARE INDUSTRY WITH 15 YEARS OF MEDICAL SALES EXPERIENCE. HE ATTRIBUTES HIS SUCCESS IN SALES TO LISTENING AND LEARNING FROM HIS CUSTOMERS AND ENJOYS THE PROCESS OF SOLVING PROBLEMS. HE IS SKILLED AT DEVELOPING THE RIGHT ACTION PLAN FOR EACH OF HIS CLIENT’S UNIQUE NEEDS AND COMMITTED TO HELPING THEM CHOOSE THE BEST SOLUTION. JUSTIN HAS TAKEN HIS SPIRIT AND PASSION FOR SELLING TO THE WORLD OF RECRUITING. HE HAS A GOAL OF SURPASSING HIS CLIENT’S EXPECTATIONS AND ASSISTING THEM WITH TALENT ACQUISITION.

JUSTIN GRADUATED WITH A BACHELOR OF SCIENCE IN MANAGEMENT FROM GEORGIA INSTITUTE OF TECHNOLOGY. WHEN NOT AT WORK, YOU CAN FIND HIM ON HIS MOUNTAIN BIKE, THE GOLF COURSE, OR SKIING OUT WEST IN THE WINTERS.

Chip Locke

PRACTICE LEAD, TECHNOLOGY RECRUITING

CHIP LOCKE IS THE TECHNOLOGY RECRUITING PRACTICE LEAD FOR JENNINGS EXECUTIVE SEARCH. CHIP BRINGS 15 YEARS OF EXPERIENCE IN TECHNOLOGY AND RECRUITING INCLUDING HANDS-ON WORK AS A SOFTWARE DEVELOPER AND BIG 4 SYSTEMS CONSULTANT. HE IS A TRUSTED CIO ADVISOR WITH EXPERIENCE ACROSS INDUSTRY VERTICALS AND A DEEP UNDERSTANDING OF TECHNOLOGY PLATFORMS AND THE FUNCTIONAL AREAS OF DELIVERY THAT ENABLE BUSINESS OPERATIONS. HIS EXPERIENCE INCLUDES RECRUITING EXECUTIVES AND COLLABORATING ON STRATEGIC PLANNING AND IMPLEMENTATION OF IT ORGANIZATIONS.

HIS CLIENT SUCCESS STORIES CAN BE FOUND AT COMPANIES RANGING IN SIZE FROM STARTUP TO FORTUNE 500 ACROSS AVIATION, ENERGY, FINANCE, HEALTHCARE, TECH, MANUFACTURING, RETAIL AND TELECOMMUNICATIONS. CHIP GRADUATED FROM THE UNIVERSITY OF GEORGIA WITH A BACHELOR OF BUSINESS ADMINISTRATION DEGREE IN MANAGEMENT INFORMATION SYSTEMS.

Brian Gelfand

PARTNER

BRIAN GELFAND IS A PARTNER AT JENNINGS EXECUTIVE SEARCH. HE BEGAN HIS CAREER AT DELOITTE & TOUCHE IN AUDIT AND ENTERPRISE RISK SERVICES, WITH A FOCUS ON THE FINANCIAL SERVICES AND REAL ESTATE INDUSTRIES. AT DELOITTE, BRIAN GAINED VALUABLE CORPORATE EXPERIENCE WORKING WITH A MULTI-BILLION DOLLAR PUBLIC MORTGAGE SERVICING CORPORATION, AND A NOT-FOR-PROFIT FOUNDATION WITH OVER $10 BILLION IN ASSETS. BRIAN PASSED THE CPA EXAM BUT ULTIMATELY DECIDED ASSISTING CLIENTS WITH THEIR PEOPLE STRATEGIES WAS HIS PASSION.

BRIAN’S EDUCATION INCLUDES A MASTER OF ACCOUNTANCY FROM KENNESAW STATE UNIVERSITY AND A BACHELOR OF BUSINESS ADMINISTRATION IN ACCOUNTING FROM GEORGIA COLLEGE & STATE UNIVERSITY

Jon Jennings

FOUNDER / MANAGING PARTNER

JON JENNINGS IS THE FOUNDER AND MANAGING PARTNER OF JENNINGS EXECUTIVE SEARCH. ESTABLISHED IN 2014, HIS VISION WAS TO SHAPE A FIRM ANCHORED IN TRANSPARENCY AND VALUE CREATION. OVER THE YEARS, JON HAS HAD THE DISTINCT OPPORTUNITY TO ENGAGE WITH AND LEARN FROM LEADING INDUSTRY EXECUTIVES, GLEANING INSIGHTS FROM THEIR EXPERIENCES AND COMBINING THIS KNOWLEDGE WITH THOROUGH RESEARCH. THIS HAS EQUIPPED HIM TO OFFER A DEEPER, MORE STRATEGIC PERSPECTIVE ON ORGANIZATIONAL DESIGN AND TALENT IDENTIFICATION. WITH AN INITIAL FOCUS IN FINANCE, THROUGH JON’S LEADERSHIP THE FIRM HAS PIVOTED INTO BROADER COMMERCIAL AND TECHNICAL STRATEGIES AS WELL AS PROFESSIONAL SERVICES.

TOGETHER WITH HIS EXPERIENCED TEAM OF EX-CONSULTANTS AND INDUSTRY PROFESSIONALS, JON COLLABORATES WITH PREMIER CONSULTING FIRMS TO ENHANCE THEIR PRACTICES. SIMULTANEOUSLY, HE ASSISTS PRIVATE EQUITY GROUPS AND THEIR PORTFOLIO COMPANIES IN REFINING AND FORTIFYING THEIR COMMERCIAL AND FINANCIAL STRATEGIC OPERATIONS.

THE CULMINATION OF THESE EFFORTS IS A BOUTIQUE FIRM THAT INC.COM CELEBRATED AS ONE OF THE COUNTRY’S FASTEST-GROWING COMPANIES. BETWEEN 2019 AND 2022, THE COMPANY WITNESSED A STAGGERING GROWTH RATE OF NEARLY 600%.