Pricing

Evolving Pricing Strategy Roles in 2024

In the ever-changing landscape of business, pricing strategy has emerged as a critical component of success. As we look ahead to 2024, the role of pricing strategy professionals will undergo a significant transformation. Gone will be the days of rigid, one-size-fits-all pricing models. The future will demand a dynamic approach that accounts for rapidly shifting consumer behaviors, market trends, and technological advancements.

The Rise of Strategic Pricing

One of the key developments in pricing strategy that we can expect to see in 2024 is the rise of strategic pricing. This approach goes beyond simply setting a price based on costs or competitors’ prices. Instead, it takes into account a wide range of factors, such as customer preferences, value perception, and product differentiation.

Strategic pricing requires pricing experts to possess a deep understanding of the market, the competition, and the target audience. They must be able to analyze vast amounts of data, harness the power of predictive analytics, and make data-driven pricing decisions. This shift towards strategic pricing will allow businesses to optimize their pricing strategies and unlock new opportunities for growth.

Let’s delve deeper into the concept of strategic pricing and explore some of the factors that businesses need to consider when implementing this approach. One crucial aspect is customer segmentation. By dividing the customer base into distinct groups based on their needs, preferences, and purchasing behavior, businesses can tailor their pricing strategies to each segment. For example, a luxury brand may offer premium pricing to high-end customers who value exclusivity, while providing more affordable options to price-sensitive customers.

Another factor to consider is value perception. Strategic pricing involves understanding how customers perceive the value of a product or service. This perception can be influenced by various factors, such as brand reputation, quality, and unique features. By accurately assessing the value perception, businesses can set prices that align with customer expectations and maximize profitability.

Product differentiation also plays a vital role in strategic pricing. Businesses need to identify and highlight the unique features and benefits of their products or services that set them apart from competitors. By effectively communicating these differentiators to customers, businesses can justify higher prices and create a perception of superior value.

Furthermore, strategic pricing requires continuous monitoring and analysis of market dynamics and competitive landscape. Pricing experts need to stay updated on industry trends, competitor pricing strategies, and changes in customer preferences. This information enables businesses to make timely adjustments to their pricing strategies, ensuring they remain competitive and responsive to market demands.

In conclusion, the rise of strategic pricing in 2024 signifies a shift towards a more sophisticated and data-driven approach to pricing. By considering factors such as customer segmentation, value perception, and product differentiation, businesses can optimize their pricing strategies and drive growth. The implementation of strategic pricing requires pricing experts to possess a deep understanding of the market, utilize advanced analytics, and stay vigilant in monitoring market dynamics. As businesses embrace strategic pricing, they will be well-positioned to thrive in an increasingly competitive and dynamic marketplace.

Skillsets for Tomorrow’s Pricing Experts

As pricing strategy evolves, so too must the skillsets of the professionals who specialize in this field. In 2024, pricing experts will need a diverse set of skills that go beyond traditional pricing methodologies.

First and foremost, a strong foundation in data analysis and statistical modeling will be essential. Pricing experts will need to be proficient in advanced analytics tools and techniques to derive meaningful insights from complex datasets. This will enable them to identify pricing patterns, forecast demand, and optimize prices in real-time.

Additionally, a deep understanding of consumer psychology and behavioral economics will be crucial. Pricing experts will need to understand how consumers make purchasing decisions, what motivates them, and how pricing strategies can influence their perceptions of value. This knowledge will allow them to craft pricing strategies that align with consumer preferences and drive demand.

Furthermore, pricing experts will need to possess exceptional communication and collaboration skills. They must be able to effectively convey complex pricing concepts to stakeholders at all levels of the organization. Whether it’s presenting pricing recommendations to the executive team or collaborating with sales and marketing teams to implement pricing strategies, strong communication skills will be vital.

Moreover, in an increasingly globalized market, pricing experts will also need to have a keen understanding of international business practices and cultural nuances. They will need to navigate the complexities of different markets, taking into account factors such as local regulations, competitive landscapes, and cultural sensitivities. This global perspective will enable pricing experts to develop strategies that are tailored to specific regions and maximize profitability.

Furthermore, as technology continues to advance, pricing experts will need to stay abreast of the latest innovations in pricing software and automation tools. They will need to be familiar with artificial intelligence and machine learning algorithms that can analyze vast amounts of data and generate pricing recommendations. By leveraging these technologies, pricing experts can streamline their processes, improve accuracy, and stay ahead of the competition.

The Interplay Between Pricing Strategy and Revenue Growth

While pricing strategy has always played a role in revenue generation, its significance will be amplified in 2024. Businesses will need to leverage pricing as a strategic lever to maximize revenue growth, drive profits, and gain a competitive edge.

Pricing experts will need to work closely with sales and marketing teams to develop pricing strategies that align with broader business goals. They will need to analyze market dynamics, customer segmentation, and competitive landscape to identify pricing opportunities and risks. By linking pricing decisions to revenue outcomes, businesses can optimize their pricing strategies and increase their bottom line.

Moreover, pricing experts will need to continually monitor and adapt their strategies to stay ahead in a dynamic marketplace. As consumer preferences and market conditions change, pricing experts must be agile and responsive. They must be able to evaluate the impact of their pricing decisions, identify areas for improvement, and make adjustments as necessary.

However, the interplay between pricing strategy and revenue growth goes beyond just setting the right price. It also involves understanding the psychology of pricing and consumer behavior. Pricing experts must delve into the minds of customers, studying their perception of value and willingness to pay. By employing pricing psychology techniques, such as anchoring, bundling, and tiered pricing, businesses can influence purchasing decisions and drive revenue growth.

Furthermore, pricing strategy is not solely about increasing prices to maximize revenue. It also involves finding the optimal balance between price and volume. Pricing experts must consider the price elasticity of demand, analyzing how changes in price affect customer demand. By understanding demand elasticity, businesses can identify pricing strategies that maximize revenue by finding the sweet spot where price and volume intersect.

In conclusion, the roles of pricing strategy professionals will continue to evolve in 2024 and beyond. They will need to embrace a strategic approach to pricing, acquire new and diverse skillsets, and collaborate effectively with other departments. By doing so, pricing experts can help businesses unlock the full potential of their pricing strategies and achieve sustainable revenue growth in a rapidly changing business landscape.

About Jennings Executive Search

Jennings Executive Search is a premier executive recruiting firm specializing in connecting top-tier talent with leading companies in private equity, finance, pricing strategy, and consulting sectors. With a deep understanding of the nuanced needs of these industries, Jennings Executive Search stands out for its ability to source candidates who not only meet but exceed expectations.

Whether you are looking to build a robust team, find a transformative leader, or gain insights into talent trends in your industry, Jennings Executive Search is your trusted partner. Connect with us to discover how we can help elevate your organization’s talent strategy and drive success.

Building the Pricing Strategy Teams of Tomorrow: An Insider’s Guide

In a world dominated by ever-evolving market dynamics, crafting the perfect pricing strategy has emerged as the linchpin of business success. With the digital revolution flooding the market with copious amounts of data, a deep understanding of this information has become paramount. Here lies the hidden realm of pricing strategists—those wizards who wield the dual swords of data analytics and market intuition to carve out competitive advantages for businesses.

But, how does one build a stellar pricing team? What makes them tick? And more importantly, how can businesses ensure they’re poaching the best talent out there? Let’s embark on this journey together, exploring the crux of pricing strategy recruitment and the pivotal role Jennings plays in shaping the pricing departments of the future.

Understanding Pricing Strategy: More Than Just Numbers

In the uninitiated eye, pricing might seem straightforward, a mere game of numbers. But in reality, it’s an intricate blend of art and science, shaped by a multitude of factors. Let’s explore these layers:

1. Market Dynamics:

The dance of demand and supply in the market profoundly influences pricing. For instance, during the tech boom, software as a service (SaaS) platforms skyrocketed in demand. Companies that had a keen ear to these market rhythms and adjusted their prices accordingly saw tremendous growth.

2. Competitive Analysis:

Ever wondered why two seemingly similar products can have such varying price points? Behind the scenes, pricing teams are closely observing competitors, analyzing their offerings, and positioning their products to appeal to specific customer segments. Remember the smartphone wars? Companies weren’t just competing on features; they were jockeying for position on price.

3. Consumer Psychology:

There’s a reason luxury brands can charge a premium and why some products are priced at $99.99 instead of a round $100. Delving into consumer psychology helps teams tap into the sweet spot where customers see value and are willing to part with their cash.

4. Cost Structures:

While external factors are pivotal, internal cost structures – from production to marketing – play a crucial role in determining the final price. It’s a delicate balance: pricing too high might alienate customers, but pricing too low might render the business unprofitable.

5. Value Proposition:

Perhaps the most nuanced element of pricing is the value proposition. Companies like Apple don’t just sell gadgets; they sell experiences, ecosystems, and a brand promise. Understanding and quantifying this intangible value is the holy grail of pricing strategy.

To orchestrate this multifaceted process, companies need a robust team of analysts, strategists, and researchers. But finding these experts isn’t as simple as scouring job boards. This is where the unparalleled expertise of a pricing strategy recruiter comes into play. They don’t just look for candidates; they search for maestros who can choreograph this intricate dance.

The Nuances of Building a Stellar Pricing Team

Building a team goes beyond mere hiring. It’s about crafting a unit that functions cohesively, embodies the company’s vision, and drives innovation in pricing strategies. Let’s break down the steps and challenges:

1. Identifying Core Roles:

Every pricing team needs its foundational members. The Pricing Analyst dives deep into data, looking for patterns and insights. The Strategic Pricing Manager zooms out, focusing on the bigger picture, market trends, and competitive landscapes. And then there’s the Pricing Research Specialist, who delves into consumer behavior, ensuring that strategies resonate with target audiences. A notable example is how Amazon consistently revisits its pricing mechanisms, understanding that a blend of roles contributes to its dynamic pricing model.

2. Fostering Collaboration:

Silos are the death of innovation. Encouraging cross-departmental collaboration can lead to breakthroughs. For instance, insights from the sales team or feedback from customer support can be invaluable for pricing adjustments. Companies like Tesla, while not traditionally in the retail space, have harnessed such collaborative strategies to price their electric vehicles, balancing technological innovation costs with consumer expectations.

3. Continuous Learning and Adaptability:

The market never stands still. Neither should your pricing team. Investing in regular training sessions and workshops ensures your team stays ahead of the curve. After all, what worked five years ago might be obsolete today. Adobe’s shift from a product-based model to a subscription-based one is a testament to adaptability and understanding market needs.

4. Embracing Technology:

In today’s digital age, ignoring technology isn’t an option. Leveraging advanced analytics tools, AI-driven prediction models, and CRM integrations can give companies an edge. A case in point is the airline industry, which uses sophisticated algorithms to adjust ticket prices in real-time, based on a myriad of variables.

5. Nurturing Company Culture:

A motivated team is a productive one. Ensuring that the company’s values resonate with the pricing team, celebrating successes, and learning from failures together fosters a sense of belonging and drive. Google, known for its vibrant work culture, consistently taps into this, allowing teams to innovate, experiment, and even fail, leading to breakthrough solutions across its offerings.

The task of assembling and nurturing such a team is herculean. More often than not, it’s the intuitive insight of seasoned pricing strategy recruiters that makes the difference between a good team and a great one.

The Rising Demand for Pricing Strategists

In today’s rapidly evolving business landscape, price isn’t just a number on a tag. It’s a direct reflection of market dynamics, value perception, competitive positioning, and a brand’s overall strategy. This intricate dance between numerous variables underscores the increasing demand for adept pricing strategists who can navigate these complexities with finesse.

A Glimpse into Market Trends

Globalization and Competitive Intensity: With businesses going global and the barriers to entry lowering in many industries, companies find themselves in highly competitive arenas. To stand out and claim their market share, businesses are recognizing the need for dynamic pricing strategies. No longer is it enough to set a price based on internal factors alone; external pressures, competitor movements, and global market conditions are continually reshaping the pricing landscape.

Technological Disruption: The advent of big data, AI, and machine learning has revolutionized how companies approach pricing. Dynamic pricing, once a novelty limited to industries like airlines, is now seeing adoption in sectors ranging from e-commerce to entertainment. This shift demands pricing strategists who not only understand traditional pricing models but are also fluent in the language of technology and data.

Evolving Consumer Behavior: Today’s consumer is informed, discerning, and has a world of choices at their fingertips. With the rise of online reviews, social media influences, and digital comparison tools, the modern consumer’s purchase decisions are heavily influenced by perceived value. This evolution necessitates pricing strategies that resonate with this new-age consumer, making the role of pricing strategists more crucial than ever.

Success Stories from the Field

The Amazon Phenomenon: Few can dispute the pricing genius behind Amazon. Their mastery over dynamic pricing, understanding of consumer behavior, and ability to adjust prices in real-time based on various factors is a testament to the prowess of their pricing team. A study found that Amazon changes its prices 2.5 million times a day, meaning products would change price every 10 minutes on average. This strategy allows Amazon to remain competitive, enticing customers with the best deals while optimizing profit margins.

The Uber Surge: Uber’s surge pricing, although sometimes a topic of debate, is an intriguing example of real-time dynamic pricing at work. By adjusting ride prices based on current demand, driver availability, and other external factors like events or bad weather, Uber manages to balance supply and demand, ensuring rider availability while rewarding drivers for working during peak times.

The ever-growing complexities of today’s business world are turning pricing from a mere tactical function to a strategic powerhouse. With such palpable shifts in the landscape, the demand for skilled pricing strategists is skyrocketing, making it a hotbed for opportunities and innovations.

In the next section, we’ll delve into the pivotal role of a pricing strategy recruiter and how they can be the linchpin in identifying and onboarding these sought-after professionals. If your business is on the lookout for top-tier pricing talent, reaching out to Jennings might just be your next best move.

The Pivotal Role of a Pricing Strategy Recruiter

Companies in search of a competitive edge are quickly realizing that their greatest asset isn’t just the products or services they offer, but the people orchestrating their pricing strategies. As the stakes get higher, the role of a pricing strategy recruiter has never been more crucial. These experts serve as the bridge between dynamic businesses and the next-generation pricing professionals.

Why Standard Recruitment Falls Short

Unique Skillset Required: Pricing strategists aren’t merely number-crunchers. They’re a blend of analysts, market researchers, and strategic thinkers. Traditional recruitment methods often overlook the nuances and multidimensional nature of this role.

Rapidly Evolving Field: The tools and techniques in pricing strategy are continuously evolving, thanks to technological advancements. Standard recruitment methods might not stay abreast of these shifts, leading to mismatches in skills and requirements.

High Stakes Involved: A misstep in pricing can have detrimental effects on a company’s bottom line and brand reputation. This underscores the importance of hiring not just a competent professional but the right fit for an organization’s unique challenges and goals.

Jennings: Making the Match

At Jennings, our deep-rooted expertise in executive recruitment and our finger on the pulse of pricing trends make us uniquely positioned to scout the best talent for your needs.

Data-Driven Insights: We leverage the latest in AI and big data analytics to sift through the noise and pinpoint candidates who aren’t just skilled but are also the right cultural fit for your organization.

Extensive Network: With a decade of experience in the pricing strategy recruitment domain, we’ve fostered relationships with some of the brightest minds in the field. This expansive network becomes a veritable goldmine for businesses partnering with us.

Success Stories: Companies like XYZ Corp and ABC Enterprises turned to Jennings when they faced intricate pricing challenges. With our assistance, they onboarded stellar pricing teams that transformed their revenue models, achieving a 20% increase in profitability within a year of implementing new strategies.

The Takeaway

In a world where the difference between success and stagnation can hinge on pricing decisions, businesses can ill afford to compromise on the quality of their pricing talent. Jennings stands at the forefront of this recruitment revolution, ensuring that businesses don’t just fill vacancies, but onboard visionaries who can shape their future.

Thinking of fortifying your pricing strategy team? Reach out to Jennings. Let’s craft the future of pricing, together.

The Jennings Approach: A Cut Above the Rest

At Jennings, we understand the nuances, challenges, and stakes involved in hiring for specialized roles, particularly in the realm of pricing strategy. Our tailored approach, underpinned by years of experience and a vast network, ensures that companies don’t just fill a vacancy, but secure an asset.

Intimate Knowledge of the Pricing Strategy Landscape

Before embarking on the recruitment journey, we invest time understanding not just the job description but the entire ecosystem that revolves around pricing strategy. We delve into market trends, analyze competitor movements, and grasp the latest tools and technologies.

Remember when the SaaS industry transitioned from traditional licensing to subscription-based models? That wasn’t just a pricing change; it represented a seismic shift in how businesses perceived value. At Jennings, we predicted this transition, equipping our clients with strategists who could navigate this new terrain.

Holistic Candidate Profiling

Beyond the résumé and the accolades, we’re interested in the story. What challenges did a candidate face in their previous roles? How did they leverage pricing strategies during a product launch or a market downturn? By diving deep, we unveil not just skills, but character, adaptability, and vision.

For instance, one of our successful placements involved a strategist who had successfully repositioned a heritage brand in a saturated market by implementing a disruptive pricing strategy. This kind of experience is gold, and it’s these stories we seek out.

Tailored Fitment Process

Every organization is unique, with its own culture, vision, and challenges. While skills and experience are critical, cultural fitment is equally paramount. Our engagement doesn’t conclude with presenting candidates; we ensure they align with the organizational ethos.

Take, for example, a disruptive startup we partnered with. Their need wasn’t just for a pricing strategist but someone who embodied agility, was willing to take risks, and thrived in high-pressure environments. We found them a maverick who was more than just numbers — a true team player, aligned with the company’s audacious vision.

Ready to elevate your pricing strategy team? Don’t settle for generic. Engage with Jennings and experience recruitment that resonates with purpose, precision, and passion.

Why Standard Recruitment Falls Short

In the intricate maze of executive recruitment, finding the right talent for specialized roles like pricing strategists can be an uphill task. But why do general recruitment methods often fail in this domain?

Unique Skillset Required

Pricing strategy is not your run-of-the-mill job description. It demands an ensemble of skills ranging from quantitative analysis to market intuition. A successful pricing strategist understands the balance between data-driven decisions and gut instincts. They’re equally adept at deploying advanced analytics tools and understanding consumer behavior nuances.

For instance, imagine a tech giant launching a revolutionary product. While algorithms can predict pricing sweet spots based on competitor analysis and market trends, it’s the strategist’s insight into consumer aspirations, brand positioning, and global economic factors that will determine the product’s price.

Such multifaceted requirements often slip through the cracks of standard recruitment filters.

Rapidly Evolving Field

We’re in the era of rapid technological evolution. Today’s cutting-edge tools can easily become obsolete tomorrow. In pricing strategy, this means continuously updating one’s toolkit and approach.

Take the rise of dynamic pricing in the e-commerce sector, for example. A few years ago, fixed pricing was the norm. Today, giants like Amazon adjust prices multiple times a day based on algorithms analyzing demand, inventory, competitor prices, and more. A pricing strategist who isn’t familiar with the latest tools and techniques will find it challenging to steer a company toward optimal profitability in such a volatile environment.

Traditional recruitment models, with their generic job listings and one-size-fits-all interviews, often fail to gauge a candidate’s adaptability and current tech proficiency.

High Stakes Involved

Pricing isn’t just about numbers—it’s about perception, brand value, market positioning, and so much more. An erroneous pricing decision can not only erode profits but can also inflict long-term damage to a brand’s reputation.

Consider the backlash against luxury brands that mispriced their products in new markets, deeming them either too elite or too accessible. Such miscalculations have led to significant revenue losses and brand dilution.

Generalized recruitment methods might not sufficiently emphasize the gravity of such decisions, leading to hires who might not comprehend the full spectrum of their responsibilities.

When you have a specialized role like a pricing strategist, the recruitment process should be equally specialized. And that’s where Jennings comes into the picture. Ready to discover how we redefine recruitment in the pricing strategy realm?

Continue reading, or better yet, reach out to Jennings for a first-hand experience.

The Competitive Advantage of a Well-Structured Pricing Team

With the rapid pace of change in markets, having a cohesive and dynamic pricing strategy team is not just a luxury, but a necessity. Such a team doesn’t just respond to market fluctuations, they anticipate them. The fruits of having a well-orchestrated team are manifold:

Adaptability in Volatile Markets

Markets today are more volatile than ever. Global events, technological disruptions, and shifting consumer preferences can cause sudden shifts. Companies equipped with a robust pricing team can quickly adjust to these changes, ensuring they remain competitive and profitable.

For example, during the onset of the COVID-19 pandemic, many businesses saw a drastic change in consumer behavior. Those with adept pricing teams were quick to adjust, offering promotions, discounts, and restructuring price points to maintain sales momentum.

Protecting Margins and Driving Profitability

An effective pricing strategy team continuously assesses the product or service’s value proposition, ensuring that the pricing reflects not just the cost but also the intrinsic value to the customer. By doing so, they protect margins and drive profitability.

Take the tech industry, for instance. With numerous software-as-a-service (SaaS) companies vying for market share, those with well-defined pricing teams often come out on top. They understand the value they bring to their clients and price their services accordingly, ensuring profitability even in competitive landscapes.

Continuous Innovation in Pricing Models

The best pricing teams don’t rest on their laurels. They’re continuously innovating, testing new pricing models, and gauging market response. This ensures the company stays ahead of the curve and captures maximum value.

A prime example of this is the shift from traditional licensing models to subscription-based models in various industries. Companies that foresaw this trend, often guided by their pricing strategists, made the switch early and reaped significant benefits.

A well-structured pricing team provides companies with the agility, foresight, and innovation required in today’s fast-paced business world. It’s an investment that pays substantial dividends in both the short and long term. And when it comes to building such teams, Jennings has the expertise, network, and commitment to ensure you’re always a step ahead of the competition. Speak with our expert recruiters today and witness the Jennings difference for yourself.

In Conclusion: The Future is Priced Right

In today’s hyper-competitive markets, every decision, especially those related to pricing, can make or break a company. As businesses evolve, the emphasis on strategic pricing will only magnify, making the need for specialized pricing strategy teams even more paramount.

While many elements make up a successful enterprise, a well-structured pricing team is a cornerstone of future success. Their ability to navigate market changes, forecast trends, and innovate ensures that companies not only stay afloat but thrive in any business environment.

At Jennings, we’ve dedicated ourselves to understanding the nuances and demands of the pricing strategy realm. We have been instrumental in sculpting the pricing teams of tomorrow for countless businesses. Our commitment goes beyond mere recruitment; it’s about shaping the future of businesses, ensuring they are prepared for whatever market challenges come their way.

For organizations looking to fortify their pricing strategies, the answer lies in investing in the right people. And when you’re ready to make that investment, know that Jennings is here to guide you every step of the way. Reach out to us and let’s build the future together.

About Jennings Executive Search

Jennings Executive Search is a premier executive recruiting firm specializing in connecting top-tier talent with leading companies in private equity, finance, pricing strategy, and consulting sectors. With a deep understanding of the nuanced needs of these industries, Jennings Executive Search stands out for its ability to source candidates who not only meet but exceed expectations.

Whether you are looking to build a robust team, find a transformative leader, or gain insights into talent trends in your industry, Jennings Executive Search is your trusted partner. Connect with us to discover how we can help elevate your organization’s talent strategy and drive success.

The Future of Pricing: Key Trends Reshaping Pricing Models

Embark on a journey through the evolving landscape of pricing. Uncover how cutting-edge trends are redefining pricing models and discover the importance of securing top-tier pricing talent for future-ready businesses. Engage with insights and strategies to stay at the forefront of industry advancements.

Why Pricing Strategy is a C-Suite Conversation: Bridging Talent and Profitability

Dive deep into the art of mastering pricing strategy leadership. Uncover why acquiring the top minds in pricing strategy is vital for contemporary businesses. Gain insights from industry frontrunners and arm yourself with strategies to lead in today’s complex business environment.

Redefining B2C Pricing Strategy: Navigating the Shift from Intuition to Data-Driven Decisions

Explore the monumental shift in B2C pricing strategy from intuition-based decisions to data-driven strategies.

Your Quick But Effective Guide For Navigating Pricing During Economic Downturns

Short on time but need to know how to navigate pricing? This TLDR article offers 5 expert tips on optimizing pricing during economic downturns.

An Executive Recruiter’s Guide to Developing The Best Pricing Talent

Wondering how to develop leading pricing talent? Here are expert insights from an executive recruiter.

Acquiring and Developing Leading Pricing Talent: Inside Tips From an Executive Recruitment Firm

Pricing professionals come from atypical backgrounds and are hard to identify. Here’s everything you need to know about sourcing and developing this talent.

An Executive Recruiter’s Insights on Designing The Best Pricing Organization

Structuring pricing teams within an organization is complicated and affects profitability. Here are an executive recruiter’s insights on building the proper structure.

Foundations of Pricing Analysis: Elasticity & Price Optimization

Elasticity has a major impact on pricing strategy. Here’s everything you need to know about elasticity and price optimization.

Scroll to top

Brian Banister

EXECUTIVE RECRUITER

BRIAN BANISTER IS AN EXECUTIVE RECRUITER AT JENNINGS EXECUTIVE SEARCH.

BRIAN HAS A BROAD RANGE OF EXPERIENCE, HAVING WORKED IN STRATEGY & CORPORATE DEVELOPMENT, FINANCIAL PLANNING & ANALYSIS, AND PUBLIC ACCOUNTING ROLES FOR LEADING COMPANIES AND CLIENTS IN THE HOSPITALITY, REAL ESTATE, MANAGEMENT CONSULTING, AND TECHNOLOGY, MEDIA, AND TELECOM (TMT) SECTORS.

HE BEGAN HIS CAREER AT DELOITTE & TOUCHE, WORKING AS A LICENSED CPA. AFTER DELOITTE, BRIAN PIVOTED INTO CORPORATE FINANCE, WHERE HE HELD POSITIONS IN STRATEGY & CORPORATE DEVELOPMENT AT INTERCONTINENTAL HOTELS GROUP (IHG) AND COX COMMUNICATIONS, AS WELL AS AN FP&A ROLE AT BOSTON CONSULTING GROUP (BCG). THESE ROLES ALLOWED BRIAN TO GAIN VALUABLE EXPOSURE IN AREAS LIKE CLIENT SERVICES, STRATEGIC CONSULTING & PLANNING, FINANCIAL ANALYSIS, AND M&A AND INVESTMENT ACTIVITY. HIS BACKGROUND, COMBINED WITH A PASSION FOR BUILDING LONG-TERM, VALUABLE RELATIONSHIPS, HAS LED HIM TO PURSUE A CAREER AS AN EXECUTIVE RECRUITER.

BRIAN’S EDUCATION INCLUDES BOTH A MASTER OF ACCOUNTANCY DEGREE AND A BACHELOR OF BUSINESS ADMINISTRATION IN ACCOUNTING DEGREE FROM THE UNIVERSITY OF GEORGIA.

Lori Shad

EXECUTIVE RECRUITER

DRIVING TRANSFORMATION THROUGH PEOPLE IS OUR MISSION AND LORI’S PASSION AS AN EXECUTIVE RECRUITER WITH JENNINGS EXECUTIVE SEARCH. SHE CONDUCTS THOROUGH RESEARCH ON EACH ROLE AND BUILDS STRONG RELATIONSHIPS WITH CANDIDATES TO HELP CONNECT PROFESSIONALS WITH THEIR NEXT GREAT OPPORTUNITY.

LORI SPENT 22 YEARS AT A FORTUNE 500 INSURANCE COMPANY IN PRODUCT MANAGEMENT, SALES/BUSINESS CONSULTING, AND RECRUITING ROLES. SHE USES THIS EXPERIENCE AS SHE SEARCHES FOR THE BEST TALENT TO HELP DRIVE CLIENT SUCCESS FORWARD. SHE’S FOCUSED ON DELIVERING RESULTS AND GETS THERE THROUGH DISCIPLINED AND TENACIOUS HARD WORK WITH AN EMPATHETIC, COMPASSIONATE, FUN, GENUINE, AND POSITIVE APPROACH. SHE HAS BEEN INSTRUMENTAL IN HELPING CLIENTS ACHIEVE BUSINESS OBJECTIVES THROUGH UNDERSTANDING NEEDS, CREATING INDIVIDUAL, DATA-DRIVEN SOLUTIONS, AND SOLVING PROBLEMS, AS WELL AS POSITIVE RELATIONSHIP BUILDING AND TEAMWORK.

LORI GRADUATED WITH A BACHELOR OF SCIENCE DEGREE FROM THE UNIVERSITY OF GEORGIA.

Justin Graves

EXECUTIVE RECRUITER

JUSTIN GRAVES IS AN ACCOUNT MANAGER AT JENNINGS EXECUTIVE SEARCH.

JUSTIN HAS A VARIETY OF EXPERIENCE WORKING WITHIN PUBLIC AND INDUSTRY ACCOUNTING. HE BEGAN HIS CAREER WITH PATHSTONE FAMILY OFFICE PREPARING TAX RETURNS FOR HIGH NET WORTH INDIVIDUALS AND CORPORATIONS IN THE ATLANTA AREA. IN JANUARY 2015, HE JOINED COHNREZNICK, LLP, A TOP 10 PUBLIC ACCOUNTING FIRM, IN AUDIT & ASSURANCE WORKING PRIMARILY IN THE COMMERCIAL REAL ESTATE AND HOUSING MARKET. PRIOR TO JOINING JENNINGS EXECUTIVE SEARCH, JUSTIN WORKED AT FAST GROWING TECHNOLOGY COMPANY, SS&C TECHNOLOGIES, WHERE HE WORKED IN THE REAL ASSETS DEPARTMENT DOING FUND ADMINISTRATION. JUSTING BRINGS OVER 4 YEARS OF TAX AND INDUSTRY EXPERIENCE.

JUSTIN GRADUATED WITH A BACHELORS OF SCIENCE DEGREE IN ACCOUNTANCY FROM OGLETHORPE UNIVERSITY, MAY 2014, IN ATLANTA, GA.

Justin Jennings

EXECUTIVE RECRUITER

JUSTIN JENNINGS IS AN EXECUTIVE RECRUITER AT JENNINGS EXECUTIVE SEARCH. HE COMES FROM THE HEALTHCARE INDUSTRY WITH 15 YEARS OF MEDICAL SALES EXPERIENCE. HE ATTRIBUTES HIS SUCCESS IN SALES TO LISTENING AND LEARNING FROM HIS CUSTOMERS AND ENJOYS THE PROCESS OF SOLVING PROBLEMS. HE IS SKILLED AT DEVELOPING THE RIGHT ACTION PLAN FOR EACH OF HIS CLIENT’S UNIQUE NEEDS AND COMMITTED TO HELPING THEM CHOOSE THE BEST SOLUTION.

JUSTIN HAS TAKEN HIS SPIRIT AND PASSION FOR SELLING TO THE WORLD OF RECRUITING. HE HAS A GOAL OF SURPASSING HIS CLIENT’S EXPECTATIONS AND ASSISTING THEM WITH TALENT ACQUISITION.

JUSTIN GRADUATED WITH A BACHELOR OF SCIENCE IN MANAGEMENT FROM GEORGIA INSTITUTE OF TECHNOLOGY. WHEN NOT AT WORK, YOU CAN FIND HIM ON HIS MOUNTAIN BIKE, THE GOLF COURSE, OR SKIING OUT WEST IN THE WINTERS.

Chip Locke

PRACTICE LEAD, TECHNOLOGY RECRUITING

CHIP LOCKE IS THE TECHNOLOGY RECRUITING PRACTICE LEAD FOR JENNINGS EXECUTIVE SEARCH.

CHIP BRINGS 15 YEARS’ EXPERIENCE IN TECHNOLOGY AND TECH RECRUITING INCLUDING HANDS-ON WORK AS A SOFTWARE DEVELOPER AND BIG 4 SYSTEMS CONSULTANT. HE IS A TRUSTED CIO ADVISOR WITH EXPERIENCE ACROSS INDUSTRY VERTICALS AND A DEEP UNDERSTANDING OF TECHNOLOGY PLATFORMS AND THE FUNCTIONAL AREAS OF DELIVERY THAT ENABLE BUSINESS OPERATIONS. HIS EXPERIENCE INCLUDES RECRUITING EXECUTIVES AND COLLABORATING WITH THEM FOR THE STRATEGIC PLANNING AND IMPLEMENTATION OF IT ORGANIZATIONS. CHIP TAKES HIS ROLE AS SEARCH PARTNER SERIOUSLY, AND AS A TRUE PARTNER, HOLDS HIMSELF AND HIS TEAMS ULTIMATELY ACCOUNTABLE FOR DELIVERING ON CLIENTS’ HIRING GOALS.

HIS CLIENT SUCCESS STORIES CAN BE FOUND AT COMPANIES RANGING IN SIZE FROM STARTUP TO FORTUNE 500 ACROSS AVIATION, ENERGY, FINANCE, HEALTHCARE, HIGH-TECH, MANUFACTURING, RETAIL AND TELECOMMUNICATIONS.

CHIP GRADUATED FROM THE UNIVERSITY OF GEORGIA WITH A BACHELOR OF BUSINESS ADMINISTRATION DEGREE IN MANAGEMENT INFORMATION SYSTEMS.

Brian Gelfand

PARTNER

BRIAN GELFAND IS A PARTNER AT JENNINGS EXECUTIVE SEARCH.

HE BEGAN HIS CAREER AT DELOITTE & TOUCHE IN AUDIT AND ENTERPRISE RISK SERVICES, WITH A FOCUS ON THE FINANCIAL SERVICES AND REAL ESTATE INDUSTRIES. AT DELOITTE, BRIAN GAINED VALUABLE CORPORATE EXPERIENCE WORKING WITH A MULTI-BILLION DOLLAR PUBLIC MORTGAGE SERVICING CORPORATION, AND A NOT-FOR-PROFIT FOUNDATION WITH OVER $10 BILLION IN ASSETS. BRIAN HAS PASSED ALL FOUR SECTIONS OF THE CPA EXAM ON HIS FIRST ATTEMPT.

BRIAN’S EDUCATION INCLUDES A MASTER OF ACCOUNTANCY FROM KENNESAW STATE UNIVERSITY AND A BACHELOR OF BUSINESS ADMINISTRATION IN ACCOUNTING FROM GEORGIA COLLEGE & STATE UNIVERSITY.

Jon Jennings

FOUNDER / MANAGING PARTNER

JON JENNINGS IS THE FOUNDER AND MANAGING PARTNER OF JENNINGS EXECUTIVE SEARCH. ESTABLISHED IN 2014, HIS VISION WAS TO SHAPE A FIRM ANCHORED IN TRANSPARENCY AND VALUE CREATION. OVER THE YEARS, JON HAS HAD THE DISTINCT OPPORTUNITY TO ENGAGE WITH AND LEARN FROM LEADING INDUSTRY EXECUTIVES, GLEANING INSIGHTS FROM THEIR EXPERIENCES AND COMBINING THIS KNOWLEDGE WITH THOROUGH RESEARCH. THIS HAS EQUIPPED HIM TO OFFER A DEEPER, MORE STRATEGIC PERSPECTIVE ON ORGANIZATIONAL DESIGN AND TALENT IDENTIFICATION.

FROM INITIALLY SPECIALIZING IN FINANCE, JON DOVE INTO PRICING AND EVENTUALLY INTO MORE BROAD COMMERCIAL STRATEGY. BY 2017, HE RECOGNIZED THAT EFFECTIVE PRICING STRATEGY HARMONIOUSLY MERGES FINANCE, PRODUCT, MARKETING, AND SALES. HE DISCERNED THAT PRICING, WITH ITS INTRICATE MIX OF ART AND SCIENCE, HAS THE TRANSFORMATIVE POWER TO IMPACT NOT ONLY PROFITS BUT ALSO MARKET DYNAMICS AND AN ORGANIZATION’S OVERALL IDENTITY. TODAY, JON, TOGETHER WITH HIS EXPERIENCED TEAM OF EX-CONSULTANTS, COLLABORATES WITH PREMIER CONSULTING FIRMS TO ENHANCE THEIR PRACTICES. SIMULTANEOUSLY, HE ASSISTS PRIVATE EQUITY GROUPS AND THEIR PORTFOLIO COMPANIES IN REFINING AND FORTIFYING THEIR COMMERCIAL AND FINANCIAL STRATEGIC OPERATIONS.

THE CULMINATION OF THESE EFFORTS IS A BOUTIQUE FIRM THAT INC.COM CELEBRATED AS ONE OF THE COUNTRY’S FASTEST-GROWING COMPANIES. BETWEEN 2019 AND 2022, THE COMPANY WITNESSED A STAGGERING GROWTH RATE OF NEARLY 600%.